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Beyond The Label: Akwi Purifying Cleanser

Purify, Moisturize & Protect with MŪN’s New Cleansing Balm

Read Time: 2-3 MinutesAkwi Purifying Cleanser


We recently introduced a versatile new product to our lineup, the Akwi Purifying Cleanser. This pH-balancing, moisturizing and soothing cleanser was formulated to address a common issue that we’ve experienced firsthand.


For years, MŪN’s founder Munemi believed she had dry skin; she would use the gentlest foaming cleansers, but even those would leave her skin feeling dry and tight. In search of a solution, she began experimenting and ended up switching to oil cleansing, eventually teaming up with a chemist to create an easily rinsable formula through the use of gentle tear-free cleansing agents.


After a lengthy trial-and-error process, Munemi perfected a gentle, deep-cleansing formula that would effectively unclog pores and remove stubborn waterproof makeup without stripping the skin. Comprised of more than 80% plant oils, this oil-based cleanser has a rich, creamy consistency. With a pH range of 4.7-5.5, Akwi effectively balances pH levels, which, as we discussed in a previous post, pH balanced skin retains moisture and protects itself from pollutants and dryness.


In this post, we’ll explore the individual ingredients that make our cleanser so effective and luxurious, and explain how they work together to balance, moisturize, protect, and of course, cleanse.


Introducing Akwi


Akwi is Berber for “awakening,” an apt name for an invigorating balm that brings the skin to life. This cleanser not only deeply yet, gently cleanses, but also helps rejuvenate the skin, keeping your complexion radiant and youthful. To fully understand Akwi’s composition and how it provides such powerful benefits, we’ve highlighted the cleanser’s major components below:


Castor Oil


This isn’t just the stuff of early-20th century medicine. Castor oil is a very powerful, versatile ingredient—so versatile, in fact, that it deserves its own subsection. Here’s how this wonder oil benefits our skin:


  • It fights infections — With both antimicrobial and antiviral properties, castor oil helps prevent skin infections and irritation. Ricinoleic acid—a powerful, rare fatty acid constituting 90% of castor oil—hinders the growth of harmful microbes. Ricinoleic acid also reduces irritation and improves circulation, leading to a more radiant complexion.


  • It cleanses — Castor oil pulls excess dirt from the skin without clogging pores or causing irritation, no matter your skin type.


  • It moisturizes — Triglycerides—a main component of our skin’s natural oils—help restore the skin’s natural moisture balance, while oleic and linoleic fatty acids soften and smooth the skin.


  • It helps with acne — Because the ricinoleic acid reduces bacteria, castor oil helps treat and prevent breakouts without drying out your skin.


Argan Oil


As with castor oil, argan oil is packed with potent anti-aging, healing ingredients—especially important in cleansers, which we rely upon for daily protection and nourishment.


  • Vitamin E — Containing 200% more of the powerful antioxidant vitamin E than olive oil, argan oil acts as a strong anti-aging agent and helps protect the skin from environmental pollutants and sun damage.


  • Ferulic acid  — A particularly powerful antioxidant, ferulic acid helps prevent sun damage and actually becomes more effective when exposed to sunlight.


  • Fatty acids — Moisturizing linoleic essential fatty acid help retain skin elasticity and firmness. They also play a major role in the production of the anti-inflammatory prostaglandin.


  • Sterols — Naturally occurring in plants, the sterols found in argan oil, schottenol and spinasterol (which, no, believe it or not, are not fairy-tale names), are extremely rare. These potent sterols soften and hydrate while reducing inflammation and signs of aging.


  • Polyphenols — With antiseptic, antioxidant, anti-allergenic, and anti-inflammatory properties, polyphenols help neutralize free radicals and repair damaged skin. They even help repair damage to DNA caused by smoking.


  • Saponins — When combined with water, these natural cleansing agents are mild yet effective at removing dirt and oil from the skin surface. In fact, their name is derived from the Latin word sapo, meaning soap.


Camellia Oleifera Seed Oil


Also known as tea seed oil, camellia oleifera seed oil, derived from tea plants, is easily absorbed, allowing nutrients and moisture to better penetrate the skin. This is particularly important for facial cleansers, as they prepare the skin for the absorption of subsequent products.


Anti-aging, antimicrobial, and anti-inflammatory, camellia oil is particularly beneficial for sensitive, irritated, or dry skin. Some of its soothing, moisturizing ingredients include:


  • Vitamin E — Like argan oil, tea seed oil is rich in moisturizing, soothing vitamin E, which, as we know, also protects against UV rays.


  • Fatty acids — Rich in fatty acids—especially oleic acid—camellia seed oil gently softens and moisturizes while stimulating cell regeneration, keeping our skin firm and radiant.


  • Sesamin — A natural chemical compound derived from plants, sesamin is found in foods such as flaxseed, wheat bran, pumpkin seeds, and—you guessed it—sesame seeds. Sesamin’s antioxidant properties help diminish wrinkles and fine lines, while its anti-inflammatory properties alleviate redness and irritation.


Rice Bran Oil


Obtained from rice husks, rice bran oil is also high in antioxidants and fatty acids, providing our Akwi Cleanser with an extra boost of hydrating and anti-aging qualities.


  • Antioxidants — Packed with moisturizing vitamin E, rice bran oil is often used in sunscreens as it helps protect against harmful UV rays. Rice bran oil also contains many types of vitamin B including thiamine (B1) and niacin (B3), which alleviate sunburn, eczema, and hyper-pigmentation while strengthening the skin’s barrier.


  • Fatty acids— Mostly comprised of the powerful linoleic and oleic acids, rice bran oil’s fatty acids protect the skin from free radicals and diminish the signs of aging.


  • Ferulic acid  — As mentioned before, ferulic acid helps prevent sun damage, becoming more effective when exposed to sunlight.


  • Gamma-oryzanol — By promoting blood microcirculation, gamma-oryzanol (a naturally occurring mixture of plant esters and sterols) helps reduce the appearance of dark under-eye circles and puffiness while providing antioxidant benefits. Like vitamin E, it’s also often used in sunscreens, as it intercepts UV rays at the skin’s surface.


  • Coenzyme Q10 — And the ever-more-ubiquitous Q10 coenzyme? Rice bran oil’s got that too. Occurring naturally in the body but diminishing as we age, Q10 has soothing, antioxidant qualities and promotes the growth of new skin cells.


Okay, recap. What can I expect from MŪN’s new Akwi Cleanser?


Though many of us are (wrongly) accustomed to that “squeaky clean” feeling after cleansing, this is actually an indication of skin that is stripped and not pH balanced. With Akwi, you’ll get a deep cleanse that unclogs pores, removes dirt and excess oil, and helps reduce the appearance of facial lines. The result is moisturized, pH balanced skin with no trace of even the most stubborn waterproof makeup. Your skin will be left feeling soft and looking radiant.


Great cleansers do more than cleanse; they also nourish, protect and moisturize. Akwi’s natural, gentle ingredients are a testament to our philosophy that beautiful skin thrives on simplicity. Get yours now and be sure to follow with our Anarose Hydrating Rose Toner and Aknari Brightening Youth Serum for best results.

Munemi Imai, Founder
As an international makeup artist, Munemi sees many different types of skin, but she knows that every one needs nurturing, balancing and brightening to achieve that youthful glow. She also knows firsthand that our #MUNGLOW starts with a healthy and mindful lifestyle. She shares her tips and knowledge right here and in our newsletters!
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