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Our Philosophy

MŪN simplifies beauty through innovation, creating extraordinarily pure and effective products that redefine their categories. Our minimalist approach to natural skin care relies on healing botanicals, produced and sourced with integrity. Grown under pristine conditions that protect the soil’s complex ecosystem, they provide a greater volume of rich nutrients and potent bioactives. Our balanced formulas, free of unnecessary additives, reduce sensitivities and deliver results. Working in synergy, our products nurture, balance and brighten all skin types for radiant vitality at every age. 

Circle of Beauty

The health and wellbeing of humanity is linked to the earth, our most abundant resource. As we nourish and sustain ourselves, so do we nourish and sustain our planet. MŪN calls this eternal cycle the Circle of Beauty. It represents our mission to connect and collaborate across cultures and geographies, building strong partnerships based on shared values and goals. This means incorporating sustainable practices wherever possible: in agriculture, in business development, in our products and packaging, and in our relationships. In this way, helping people feel beautiful contributes to a more beautiful world.

Your Impact

We’re especially proud of our partnership with a union of women’s co-operatives in Morocco. Made up of primarily Berber women, ages 18 to 50, the co-ops produce the Argan, Prickly Pear Seed and Olive oils used in MŪN products. The operation is a self-regulated, functioning ecosystem, with new trees planted according to the desired scope of production, which depends directly on your purchasing patterns. Profits from the co-ops support a social fund that provides tutors to teach the women how to read and write, as well as scholarships for their children to attend college; and a health fund that covers healthcare costs. It has also provided these women with some autonomy in a society traditionally dominated by men. 21 new jobs have been added as a result of the demand from our customers and we’re just getting started. Our business is driven by a desire to collaborate across cultures, empower others and enable sustainable economic development. 

Our Founders
Munemi Imai
Co-Founder, Makeup Artist, Beauty Expert

International makeup artist Munemi Imai discovered her love for makeup as a young girl growing up in Hiroshima, Japan. Not realizing she could make a career out of it, she moved to Tokyo to work as an esthetician. A free spirit, it didn’t take long for Munemi to realize that being cooped up in a salon environment was not for her. A former boss asked if she would be interested in assisting a friend who was a hair and makeup artist on a shoot, intrigued, she accepted and was immediately drawn to the excitement of being on set.


In 2001, Munemi moved to New York City to pursue a freelance makeup artist career. After assisting Belgian makeup artist Peter Phillips, her individual talent was recognized and she landed jobs with Vogue and ELLE magazines. Her work has since appeared in ad campaigns for Marc Jacobs, Altuzarra, Avon and Shu Uemura, graced major runway shows in NYC, Paris and Milan and been featured in leading publications such as Harper’s Bazaar, ELLE, InStyle and Vogue. Munemi has also beautified celebrities such as Solange Knowles, Tilda Swinton, Keri Russell, Naomie Harris, Christy Turlington, Adriana Lima, Miranda Kerr, Naomi Campbell and Elle Macpherson. Her theory on makeup is strong yet simple: “Makeup gives one the ability to become whomever they choose for a moment and then redefine themselves an instant later.”


From 2006 through 2011 Munemi served as Color Creator for Kao’s prestige brand, est cosmetics. While there, she acted as a cosmetic color consultant, developing and creating est cosmetics’ seasonal color collections. It was during her time there that she realized her strong desire to create her own skin care product, but it wasn’t until a brief illness motivated her to radically shift her diet that she fully realized the enormous overall impact of the ingredients we put in—and on—our bodies. The switch to pure, natural and minimally processed foods and beauty products was a revelation.


A research trip to Morocco to source healing ingredients led her to the exquisite oil of the Prickly Pear Cactus, used for centuries by many indigenous cultures for its medicinal properties. This wonderful plant, and the country where she discovered it, became instrumental in the founding of MŪN.


Today Munemi is fully dedicated to growing her results-driven skin care line, and remains an active makeup artist. An avid juicer and believer in aromatherapy, she passionately advocates living a green lifestyle.

Anas Saidi
Co-Founder, Entrepreneur, Fair Trade Advocate

Raised in a Moroccan Berber household by a mother committed to fighting for women’s rights through social and political activism, Anas inherited a passion for social justice. After building a successful career in New York in the worlds of finance and engineering, he was ready to create a business that would support genuine economic growth in his country of origin.

A chance encounter with Munemi on a flight from Casablanca was truly serendipitous. Together, they dreamed of a multicultural company that could have a positive impact on individuals, on communities and on the planet. In his wide-ranging role at MŪN, Anas has facilitated access to Morocco’s unique resources by building mutually beneficial partnerships with the women-owned co-operatives that produce the natural botanicals used in many of the brand’s products.