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The Story of AKNARI

The Meaning Behind Our Product Names

Read Time: 1-2 Minutes


The Story of Aknari


Ever wonder how our products got their unique names, such as AKNARI and ANAROSE?

All of our skin care products feature nomenclature derived from the language of the Berbers, an ethnic group indigenous to Morocco. It’s from this area that we source our high-quality natural ingredients, partnering with a union of Berber women’s cooperatives in Southern Morocco.

Comprised of women mainly between the ages of 18 to 50, these cooperatives were formed by local Berbers, most of whom reside in Morocco’s mountainous desert regions. These groups allow the female community a chance to work for a fair wage while connecting with other local women. Not only does this provide a valuable source of extra income for their families, it also gives them a degree of autonomy in their careers, financial situations, and social lives. These collectives serve as important social anchors and allow for a higher quality of life for the community as a whole.

Honoring Our Berber Ties

Our partnership with these Berber co-ops ensures we get the highest-quality, most sustainable ingredients available, and allows us to forge a meaningful relationship not only with the area from which we source our products, but also with the people who make it all possible. We honor this partnership by naming our products using Berber words.

Here’s the breakdown:

  • AKNARI = Prickly pear    ( For Brightening Youth Serum )
  • ANAROSE = Hope    ( For Hydrating Rose Toner )
  • AYOUR = Moon    ( For Body Toning Serum )
  • AKWI = Awakening    ( For Purifying Cleanser )
  • ARGAN = Argan    ( For Pure Argan Oil )

We started naming our products in this way ever since the launch of our very first product, AKNARI, our Brightening Youth Serum. As legend holds, aknari was said to have arrived on the southern coast of Morocco centuries ago, borne from the distant Canary Islands via the Atlantic Ocean. The Berbers, the first people of Morocco, who had settled the land long before the 7th-century Arab conquest, named the fruit aknari—what’s known in English as prickly pear, a type of flowering cactus containing a huge range of powerhouse vitamins and nutrients.

We honors the partnership with our Berber women’s co-ops to make our philosophy cycle of beauty possible. To learn more about our beginnings and how we got to where we are today, check out “The Story of MŪN” on our blog.

Munemi Imai, Founder
As an international makeup artist, Munemi sees many different types of skin, but she knows that every one needs nurturing, balancing and brightening to achieve that youthful glow. She also knows firsthand that our #MUNGLOW starts with a healthy and mindful lifestyle. She shares her tips and knowledge right here and in our newsletters!
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